F e b r u a r y — 2 0 0 8
The GENI-us Letter

Flip the Old Energy Model Upside Down

Dear GENI Friend,

Uncertainly seems to surround us today: high oil prices, recession fears, persistent wars and extreme weather events. When things seem to be going wrong, we often revert to previous behavior that's familiar to us.

All of these challenges are based, in part, on our energy choices. Our global addiction to fossil fuels is based on a shaky foundation of foreign suppliers, resource depletion and environmental pollution. Business-as-usual will not get us out of this predicament. This time we need to accept and embrace change.

We need to flip the energy paradigm upside down. The low hanging fruit in energy savings are conservation and energy efficiency. These can be applied throughout the economy from large industry and high-rise offices, to the corner store and every home. Then the renewables — solar, wind, biomass, geothermal, hydro and ocean energies — should get priority for new generation. Stop building coal-fired power plants until we can capture and store the carbon.

Corroborating this, the International Energy Agency hosted 30 global companies and agreed that renewables offer the technical solution for climate change and economic expansion. In pressing for clear, predictable policy incentives, these technical officers stated that "urgent action is needed now. The longer we wait the more difficult the task of mitigating climate change becomes."

We are seeing progress. Next month, the US renewables trade association, ACORE, along with the U.S. Dept. of State and Commerce are hosting the Washington International Renewable Energy Conference (WIREC 2008) March 3-7. GENI will be exhibiting our latest Visualization demonstration at booth 639, and we invite you to attend if you are able. This will be the largest Renewable Energy event ever staged in the United States — and it's about time.

In partnership,,

Peter Meisen

President

p.s. Starting on March 11th, GENI is sponsoring a teleseminar with 6 leading business and thought leaders who studied with Buckminster Fuller. You can hear them free at: ??? My request: please share this link with your networks.

p.p.s. For information on WIREC 2008 contact: www.americanrenewables.org

p.p.p.s. Please consider renewing your GENI pledge. It will make a real difference in our work.

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Updated: 2008/02/15

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