China could be $1 trillion green tech market
                            Sept 10, 2009 - Elaine Kurtenbach - The Associated Press
                            China potentially could be a $500 billion to $1 trillion a year market  for environmentally sustainable "green technologies," a group of  businesses and experts said in a report Thursday that urges governments  to ease the way for such initiatives.
                            The report by the China Greentech Initiative, a group of more than  80 leading technology companies, non-governmental organizations and  policy advisers, pinpointed opportunities from 300 potential green  technology options for China, spanning energy, water, buildings,  transportation and industry.
                            But government support is key, said  Richard Gledhill, global leader of Climate Change & Carbon Market  Services in London for PricewaterhouseCoopers, a consultancy that  helped head the research.
                            According to the U.S. International  Energy Agency, holding climate change to just a 2 degrees Celsius  increase over the next two decades will require $9 trillion in extra  spending, he said.
                            "The private sector has a key role to play in  delivering the required investment at the scale required to avoid  dangerous climate change. But it will only do this if there is a clear,  long-term policy framework to underpin prospects of a reasonable  return," Gledhill said.
                            The project defined greentech as  technologies, products and services that benefit users as much or more  than conventional alternatives, while limiting the impact on the  natural environment and promoting efficient and sustainable use of  energy, water and other resources.
                            While such changes are needed  worldwide, China's rapid growth and dizzyingly fast urbanization are  contributing to a building boom that has created more than twice the  floor space as in the U.S.
                            About 18 million people migrate from  rural areas to the cities each year, so that by about 2050 China will  have more than 200 cities with populations of more than 1 million  people, the report said.
                            Such growth will require huge increases  in use of energy, water and materials that will force China to adopt  new, environmentally friendly technologies, it said.
                            Both Chinese  and foreign companies will find new opportunities, though they still  face challenges, particularly in overcoming barriers to transfer of  technologies and preventing piracy of intellectual property such as  patents.
                            Such issues were a focus of a conference on green  technology this week in Shanghai, sponsored by the American Chamber of  Commerce in Shanghai and other groups and companies involved in the  China Greentech Initiative.
                            Many of those attending urged China  and the United States to make real progress in pushing ahead with  collaboration on clean energy projects as President Barack Obama  prepares to visit Beijing in November.
                            Breakthroughs are urgently  needed if a U.N. meeting in Copenhagen, Denmark, this December is to  succeed in striking a pact to succeed the Kyoto Protocol, which bound  37 industrial countries to reduce greenhouse gas emissions.
                            Apart  from government support for technologies that might not pay for  themselves fast enough to entice private investors, China can help by  easing controls on its financial sector and private equity to help  bring in the funds needed for clean energy projects, said Stan Barer,  co-chairman of the U.S.-China Joint Clean Energy forum.
                            "Is there  a market here and can I make money in it, and can I get finance?" Barer  told the conference. "Finance wants proof it will make money," he said.